Design a Poster

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What is postering








Create a Poster: Design 101

  • Layout and design can take years of course work and practice to master.
  • Layout and Design is NEVER about what looks cool.
  • The overarching principle for a poster should be that every element (text, image and graphic) must have a REASON for its placement, orientation, color, and alignment.
  • You'll need an abstracted overarching concept to be the arbiter of all your creative decisions.
  • Above all, learn to let go. Just because you initially found a font type or image or layout enticing does NOT mean the poster should stay that way.
  • Intuition is never part of the process in layout and design.
    • In Ann's progression of "There Is More Than One Kind of Freedom," below, she desperately wanted the phrase "Behavior is highly influenced by the perception of threat"
    • It doesn't seem to work but she really really wants it; by the fourth draft, and the phrase just being clunky, it finally vanishes from the poster.
    • She let it go.
    • In the fifth draft she had an insight as to where it could properly go.



Examples of Abstracted concepts

  • Kristina's Angular Order.
  • The angles are recursive across layers


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Constantly revising/tweaking

  • Making a good poster depends on tweaking every single aspect of the poster, down to the pixel movement of elements.
  • This is an animation of Ann's first draft transitioning to the final version.



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  • Below, closely look at the intricate changes that transformed the first draft to the final draft


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Resources

  1. Choose images
  2. Choose a color scheme from the images

    If you've ever taken an eye color/hue test, you'll know that we all don't see colors the same way. Evidently, "1 out of 255 women and 1 out of 12 men have some form of color vision deficiency."
    Due to these considerations of subjectivity in seeing color, you should opt to find a color pattern below.

    • Once you select a color scheme, download the image it's on, place the image in your power point, and you can use the eyedropper to select the color.


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  3. Or, choose a filmic color palette

    Easily available online, you can find many films' color palettes.

  4. Choose font types







The Poster Template

  • Do not-- Do Not-- DO NOT ever use a template that power point provides.
  • DON'T!
  • EVER!
  • (not kidding, seriously just never)
  • Here's your template:
    • In powerpoint, set your blank slide size to 48" wide and 36" high.
  • (If you have an older Power point program that will not enlarge to that size, use 36" x 27")







Poster Examples

Example 1

Like the layering of text and image elements in the Black Panther poster above, this one extends images over text boxes, and those text boxes are set to a transparency to allow the larger background image to be partially seen.

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Example 2

Instead of making the text boxes tranparent, this poster has gradient colors in each test box that are similiar to the central white flare on the background. Because this poster is text intensive, that centralized white flare aids in returning the viewer's eye to center (as there are no images to entice and lead the viewer)

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Example 3

This poster uses box sizes that are intentionally different sizes (to cause a bit of unease) with different color borders to each box. Each color of those boxes connects to the character the box discusses.

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Example 4

While minimal in appearance, this research idea later became a chapter in an academic anthology concerning The Agents of S.H.I.E.L.D., due to be published in 2024.

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Example 5

This poster is the continuation of the one above--the next level of research after that previous poster.

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Example 6

At first blush, the poster is simple--but that's the point. The poster mirrors an early 2000's Geocities webpage as her subject is, in part, Gen Z's search for simplier web modalities, such as older forms of "social media," pre-facebook.

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Example 7

By randomly placing polaroid images and a "brochure" onto the poster, the organized lower layer is disrupted, giving the whole poster a feeling of chaos or disorder, an appropriate expression for post-apocalyptic narratives discussed in the poster

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Example 8


This poster utilizes the metaphor of the Netflix interface. What's important here is that this is not a screen shot of Netflix or a one-to-one perfect representation; rather, this poster emulates without replicating, that Netflix interface.

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Example 9

This poster uses the stylized version of 1960's advertisments, mirroring Wanda's early episodes.
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